With SHIMMER only taping DVDs two or three weekends in a year, their plan is to run monthly shows in between the SHIMMER tapings, which will bridge the gap between shows, and allow their talent to get more work in the process. It will also serve as a place to newer talent to attempt to get their name out there. The company is currently assembling their talent roster and they have signed an exclusive deal with the venue they will be running.
It’s being reported that Lexie Fyfe and Daffney – both former SHIMMER stars – have played their own roles in the creation of the company, with Fyfe acting as an agent and a liaison between SHIMMER and this new promotion, whereas Daffney will assist in securing talent and likely appear as part of a storyline.
That’s not all, though – Gabe Sapolsky (current vice president of Dragon Gate USA, owner of EVOLVE and former booker to ROH and FIP) will be involved in a supervisory/promotional role. PWInsider also reports that Florida Underground Wrestling promoter Dontay Brown will act as part of the senior management and will be in charge of promotions.
In addition to all that, all of the events will be streamed via iPPV on WWNLive.com.
Sal Hamaoui commented on the creation of the company by saying:
"I’ve been involved with SHIMMER from the very start and I’m very proud what Dave and everyone at SHIMMER have done to legitimize women’s pro wrestling. I’m extremely happy to be part of this expansion and very excited to be working with such a talented and driven group of exceptional people."
An official announcement, including the name of the group, is forthcoming.